New identity for internet radio station

i love music. different kinds, but my favorite is jazz fusion which has it’s origin very late 60s, but made a huge mark in the 70s. it’s a style that’s often progressive and can be very melodic with complex, yet beautiful chord changes. it’s a musicians’ style of music, mostly instrumental, which allows each individual to have the spotlight with solos for various instruments in one song. various artists include stanley clarke, george duke, chick corea, jean-luc ponty, herbie hancock, allan holdsworth, with groups like return to forever, weather report, passport, tribal tech, and thousands more from across the globe. often debatable by purists, it is a form of jazz with a mix of rock, funk, or both. jazz fusion also includes a more progressive form aptly called progressive rock, which has more emphasis on rock than jazz and can even include and influence of classical music. i grew up in the 70s and when it comes to music, the sounds of that time sound so much better to me now than back then with all the heavy emphasis on today’s pop scene. it’s my favorite genre to design by. very inspiring for my creativity.

there aren’t very many jazz fusion radio stations around today, but i’ve discovered some good ones on internet radio outlets like Live365. last year i ran across one named Fusion101. the guy who operates it has a ton of music from that era with artists and songs i’ve never heard of. after listening for a while, i reached out to him to see if he’d like a new identity. he agreed and here’s what i came up with. i took his original idea and updated it with the same type of imagery and implemented some font design. notice how the “101” is included within the word “fusion” (worked out pretty good).

oldFusion101     newFusion101

i really appreciate the opportunity to do this. glad he liked it. check out the website HERE or install the Live365 app on your smartphone and see the art there. jazz fusion music is not for everyone. it’s definitely the sound for me as it really gets my creativity going! check out the icon and full logo on my identity page.

Motion graphics

Adobe_After_Effects_CS6_Iconjust within the past 4 weeks i’ve been getting my feet wet, or soaked, with a crash course in adobe after effects. now as long as i’ve been doing graphic design, this is one app i’ve been wanting to learn since 2001 (it actually hurts to type that; a shame it took me this long). thing is i had to learn it as a necessity for some upcoming projects at my job and a coworker who works primarily in video editing/production was so kind as to give me some basic training, boot camp style! now that i’m finally using it, my brain is tingling with ideas! once again, i know it to be true that you’re never too old and it’s never too late to learn something new and expand your skills!



      I’m now up and running on Behance. This is a great outlet for creatives wishing to showcase their work with other creatives, “share” inspiration from other designers and even get work from clients across the globe. I will be adding new work from time to time as well as on this site. Click the logo to visit my page or just click here.

check out my work!

i finally finished my work pages! being a graphic designer, these pages have to be the most important on my entire site (i’m sure this is the case with any designer/agency). i can’t market myself without showing my work, and hopefully potential clients and fellow designers will like what i’ve accomplished. see links at the top^ or on the right side>, as follows:

work [identity] features logo designs (can’t have a business without one).

work [events] has poster designs for local theater and ministry events.

work [books + media] features book cover concepts and audio/video packaging.

i will add to it as my portfolio grows. any new ongoing work would be appreciated 😉

the QR code

QR codes are the latest wave of instant marketing. first developed for the automotive industry, they’re found in magazines, newspapers and even on labels of products. some are even printed on t-shirts. the idea is to give instant access to more information on a business or product on the internet using a camera and QR reader on a mobile device. using a QR code makes having a mobile-ready website extremely important. that would mean having easy navigation with accessible links (even if you still have to pinch to zoom) and no Flash (especially on an iOS device). they are quite innovative, if properly utilized. the code above is my own for this site.